Privacy Policy
Dr. Martens AirWair USA LLC has created this privacy policy in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for this website: https://www.drmartens.com/us.
Your privacy is important, so we'd like to explain what information we collect when you visit Dr. Martens AirWair USA LLC (https://www.drmartens.com/us), why we collect it and how it is used. We'd also like to explain your options to access and control your information, our data security practices and other matters. This Policy is governed by our Terms of Service.
If you are a California resident, please see our Notice at Collection and Privacy Policy for California Residents for a description of our practices and your rights.
Applicability of This Policy
This Policy relates to your use of our site. This is our entire and exclusive Privacy Policy for U.S. residents outside of California and it supersedes any earlier version. We may change our Policy by posting a new version on our Site.
Special Note About Children
This website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information to or on this website or through any of its features. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us in one of the ways provided in the Contact Information section, below.
What information do we collect from you and why?
If we collect personal information, you may later access and modify it, but you may not remove it from our system yourself. You may choose simply not to provide personal contact information by opting-out at the point of collection.
Certain Exceptional Disclosures
We may disclose your information if necessary to protect our legal rights or if the information relates to actual or threatened harmful conduct. Disclosure may be required by law or if we receive legal process.
Information About 'Cookies' & Why We Use Them
Cookies are small files stored by your browser in your computer when you visit our Site. We mostly use "session cookies" that are automatically deleted after each visit. Cookies from our Site can't be read by other sites. Most browsers will accept cookies until you change browser settings to refuse them.
How We Protect Information We Collect
We offer secure web pages to collect certain kinds of user information and we store certain kinds of data in encrypted form. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. While no computer system is completely secure, we believe the measures implemented by our Site reduce the likelihood of security problems to a level appropriate to the type of data involved.
The Types of Information We Collect
The following provides examples of the type of information that we collect from you and how we use that information.
| Context | Account Registration |
|---|---|
| Types of Data | We collect your name and contact information when you create an account. We also collect information relating to the actions that you perform while logged into your account. |
| Primary Purpose for Collection and Use of Data | We collect this information to provide account functionality to our users. By providing this information accounts can be used for easy checkout and to save your preferences and transaction history. |
| Context | Cookies and first party tracking |
|---|---|
| Types of Data | We use cookies and clear GIFs. “Cookies” are small pieces of information that a website sends to a computer’s hard drive while a web site is viewed. |
| Primary Purpose for Collection and Use of Data | We have a legitimate interest in making our website operate efficiently. |
| Context | Cookies and Third Party Tracking |
|---|---|
| Types of Data | We participate in behavior-based advertising, this means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests on our website, or on other websites. |
| Primary Purpose for Collection and Use of Data | We have a legitimate interest in engaging in behavior-based advertising and capturing website analytics. |
| Context | Demographic Information |
|---|---|
| Types of Data | We collect personal information, such as your age or location. |
| Primary Purpose for Collection and Use of Data | We have a legitimate interest in understanding our users and providing tailored services. |
| Context | Email Interconnectivity |
|---|---|
| Types of Data | If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases. |
| Primary Purpose for Collection and Use of Data | We have a legitimate interest in understanding how you interact with our communications to you. |
| Context | Feedback/Support |
|---|---|
| Types of Data | If you provide us feedback or contact us for support we will collect your name and e-mail address, as well as any other content that you send to us, in order to reply. |
| Primary Purpose for Collection and Use of Data | We have a legitimate interest in receiving, and acting upon, your feedback or issues. |
| Context | Mailing List |
|---|---|
| Types of Data | When you sign up for one of our mailing lists we collect your email address, postal address or mobile phone number. |
| Primary Purpose for Collection and Use of Data | We have a legitimate interest in sharing information about our products or services. |
| Context | Order Placement |
|---|---|
| Types of Data | We collect your name, billing address, shipping address, e-mail address, phone number, and credit card number when you place an order. |
| Primary Purpose for Collection and Use of Data | We use your information to perform our contract to provide you with products or services. |
| Context | Partner Promotion |
|---|---|
| Types of Data | We collect information that you provide as part of a co-branded promotion with another company. |
| Primary Purpose for Collection and Use of Data | We have a legitimate interest in fulfilling our promotions. |
| Context | Public Health and Safety |
|---|---|
| Types of Data | In certain situations where a serious public health threat has been identified, we may collect information from customers, and other individuals accessing our stores. This may include medical and health information, such as body temperature, symptoms, and underlying health conditions. |
| Primary Purpose for Collection and Use of Data | We have a legitimate interest in protecting the health and safety of our employees and customers. In some jurisdictions we may be required by law or regulation to collect and retain information related to issues of public health and safety. We have a legitimate interest in complying with the laws in the jurisdictions in which we operate. |
| Context | Surveys |
|---|---|
| Types of Data | When you participate in a survey we collect information that you provide through the survey. If the survey is provided by a third party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information. |
| Primary Purpose for Collection and Use of Data | We have a legitimate interest in understanding your opinions, and collecting information relevant to our organization. |
| Context | Sweepstakes or Contests |
|---|---|
| Types of Data | When you participate in a sweepstakes or contest we collect information about you which includes contact information to notify you if you are selected. |
| Primary Purpose for Collection and Use of Data | We have a legitimate interest in operating the sweepstakes. In some contexts we are also required by law to collect information about those that enter into our sweepstakes, and we have a legitimate interest in complying with those laws. |
| Context | Video Footage |
|---|---|
| Types of Data | We may collect audio and visual information when you visit one of our stores. |
| Primary Purpose for Collection and Use of Data | We have a legitimate interest in detecting security incidents, and protecting against malicious, deceptive, fraudulent, or illegal activity. |
| Context | Website interactions |
|---|---|
| Types of Data | We use technology to monitor how you interact with our website. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser. |
| Primary Purpose for Collection and Use of Data | We have a legitimate interest in understanding how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful. We also have a legitimate interest in detecting and preventing fraud. |
| Context | Web Logs |
|---|---|
| Types of Data | We collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors. |
| Primary Purpose for Collection and Use of Data | We have a legitimate interest in monitoring our networks and the visitors to our websites. Among other things, it helps us understand which of our services is the most popular. |
| Context | Types of Data | Primary Purpose for Collection and Use of Data |
|---|---|---|
| Account Registration | We collect your name and contact information when you create an account. We also collect information relating to the actions that you perform while logged into your account. | We collect this information to provide account functionality to our users. By providing this information accounts can be used for easy checkout and to save your preferences and transaction history. |
| Cookies and first party tracking | We use cookies and clear GIFs. “Cookies” are small pieces of information that a website sends to a computer’s hard drive while a web site is viewed. | We have a legitimate interest in making our website operate efficiently. |
| Cookies and Third Party Tracking | We participate in behavior-based advertising, this means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests on our website, or on other websites. | We have a legitimate interest in engaging in behavior-based advertising and capturing website analytics. |
| Demographic Information | We collect personal information, such as your age or location. | We have a legitimate interest in understanding our users and providing tailored services. |
| Email Interconnectivity | If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases. | We have a legitimate interest in understanding how you interact with our communications to you. |
| Feedback/Support | If you provide us feedback or contact us for support we will collect your name and e-mail address, as well as any other content that you send to us, in order to reply. | We have a legitimate interest in receiving, and acting upon, your feedback or issues. |
| Mailing List | When you sign up for one of our mailing lists we collect your email address, postal address or mobile phone number. | We have a legitimate interest in sharing information about our products or services. |
| Order Placement | We collect your name, billing address, shipping address, e-mail address, phone number, and credit card number when you place an order. | We use your information to perform our contract to provide you with products or services. |
| Partner Promotion | We collect information that you provide as part of a co-branded promotion with another company. | We have a legitimate interest in fulfilling our promotions. |
| Public Health and Safety | In certain situations where a serious public health threat has been identified, we may collect information from customers, and other individuals accessing our stores. This may include medical and health information, such as body temperature, symptoms, and underlying health conditions. | We have a legitimate interest in protecting the health and safety of our employees and customers. In some jurisdictions we may be required by law or regulation to collect and retain information related to issues of public health and safety. We have a legitimate interest in complying with the laws in the jurisdictions in which we operate. |
| Surveys | When you participate in a survey we collect information that you provide through the survey. If the survey is provided by a third party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information. | We have a legitimate interest in understanding your opinions, and collecting information relevant to our organization. |
| Sweepstakes or Contests | When you participate in a sweepstakes or contest we collect information about you which includes contact information to notify you if you are selected. | We have a legitimate interest in operating the sweepstakes. In some contexts we are also required by law to collect information about those that enter into our sweepstakes, and we have a legitimate interest in complying with those laws. |
| Video Footage | We may collect audio and visual information when you visit one of our stores. | We have a legitimate interest in detecting security incidents, and protecting against malicious, deceptive, fraudulent, or illegal activity. |
| Website interactions | We use technology to monitor how you interact with our website. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser. | We have a legitimate interest in understanding how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful. We also have a legitimate interest in detecting and preventing fraud. |
| Web Logs | We collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors. | We have a legitimate interest in monitoring our networks and the visitors to our websites. Among other things, it helps us understand which of our services is the most popular. |
In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources.
Use and Processing of Information
In addition to the purposes and uses described above, we use information in the following ways:
- To identify you when you visit our websites or our stores
- To provide products and services or to process returns
- To improve our services and product offerings
- To streamline the checkout process
- To conduct analytics
- To respond to inquiries related to support, employment opportunities, or other requests
- To send marketing and promotional materials, including information relating to our products, services, sales, or promotions
- For internal administrative purposes, as well as to manage our relationships
Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. For example, if you complete an online purchase we may collect your information to perform our contract with you, but we also collect your information as we have a legitimate interest in maintaining your information after your transaction is complete so that we can quickly and easily respond to any questions about your order. As a result, our collection and processing of your information is based in different contexts upon your consent, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business.
Sharing of Information
In addition to the specific situations discussed elsewhere in this policy, we disclose information in the following situations:
- Affiliates and Acquisitions. We may share information with our corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). If another company acquires, or plans to acquire, our company, business, or our assets, we will also share information with that company, including at the negotiation stage.
- Other Disclosures with Your Consent. We may ask if you would like us to share your information with other unaffiliated third parties who are not described elsewhere in this policy.
- Other Disclosures without Your Consent. We may disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also share your information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third party intermediary.
- Public. Some of our websites may provide the opportunity to post comments, or reviews, in a public forum. If you decide to submit information on these pages, that information may be publicly available.
- Partner Promotion. We may offer contests, sweepstakes, or other promotions with third party partners. If you decide to enter a contest, sweepstakes, or promotion that is sponsored by a third party partner the information that you provide will be shared with us and with them. Their use of your information is not governed by this privacy policy.
- Service Providers. We may share your information with service providers. Among other things service providers may help us to administer our website, conduct surveys, provide technical support, process payments, and assist in the fulfillment of orders. We also partner with businesses like Yotpo to collect impartial product reviews from customers who purchase our products from this website. You may be contacted via email on our behalf in order to give you an opportunity to review your purchase but your personal information will not be used for any purpose other than to invite you to write a review. If you do not wish to receive further emails from these businesses please click on the unsubscribe link at the bottom of the email.
Your Choices
You can make the following choices regarding your personal information:
- Promotional Emails. You may choose to provide us with your email address for the purpose of allowing us to send free newsletters, surveys, offers, and other promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in e-mails that you receive. If you decide not to receive promotional emails, we may still send you service related communications.
- Promotional Text Messages. If you receive a text message from us that contains promotional information you can opt-out of receiving future text messages by replying “STOP.”
How We Protect Personal Information
No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
Other Important Information
The following additional information relates to our privacy practices:
- Changes To This Privacy Policy. We may change our privacy policy and practices over time and any new changes are effective upon publication. You are responsible for reviewing the site for any changes to this policy. Our privacy policy includes an “effective” and “last updated” date. The effective date refers to the date that the current version took effect. The last updated date refers to the date that the current version was last substantively modified.
Contact Information. If you have any questions, comments, or complaints concering our privacy practices, please contact us at the appropriate address below. We will attempt to respond to your requests and to provide you with addtiional privacy-related information:
[email protected]
Dr. Martens Compliance Team
1 800 810 6673
If you are in the European Union, this version of the Dr. Martens website is not intended for you. Please select your current country from the dropdown menu at the top of the screen to view the website related to your country. From there you may view that website’s privacy policy. If you use the US version of the website regardless, you may have a right to lodge a complaint with your local supervisory authority.
Last Revised: January 2021
Effective Date: January 2021